Reduce CTA density across agency pages

mandelstudio/management/commands/_agency_content.py

@@ -3729,6 +3729,71 @@ def _footer_stream_data(
     return footer, [block("text", cfg["mini"])]
 
 
+INLINE_LINK_TEXT = {
+    "process": {
+        "nl": "Bekijk hoe dit werkt",
+        "en": "See how this works",
+        "de": "So läuft der Ablauf",
+        "fr": "Voir comment cela fonctionne",
+        "es": "Vea cómo funciona",
+        "it": "Veda come funziona",
+        "pt": "Veja como funciona",
+        "ru": "Посмотреть, как это работает",
+    },
+    "services": {
+        "nl": "Bekijk onze diensten",
+        "en": "View our services",
+        "de": "Unsere Leistungen ansehen",
+        "fr": "Voir nos services",
+        "es": "Ver nuestros servicios",
+        "it": "Vedere i nostri servizi",
+        "pt": "Ver os nossos serviços",
+        "ru": "Посмотреть услуги",
+    },
+}
+
+
+CHOOSE_CARD_TITLES = {
+    "nl": ["Goede match", "Wat dit praktisch betekent", "Eerst de werkwijze zien"],
+    "en": ["Good fit", "What this means in practice", "See the process first"],
+    "de": ["Gute Wahl", "Was das praktisch bedeutet", "Erst den Ablauf sehen"],
+    "fr": ["Bon choix", "Ce que cela signifie concrètement", "Voir d'abord la méthode"],
+    "es": ["Buena opción", "Qué significa en la práctica", "Ver primero el proceso"],
+    "it": ["Scelta adatta", "Cosa significa in pratica", "Vedere prima il metodo"],
+    "pt": ["Boa escolha", "O que isto significa na prática", "Ver primeiro o método"],
+    "ru": ["Подходит вам", "Что это означает на практике", "Сначала посмотреть процесс"],
+}
+
+
+def _inline_link_text(locale: str, key: str) -> str:
+    return INLINE_LINK_TEXT[key][locale]
+
+
+def _choose_cards(locale: str, items: list[str], process_url: str) -> list[dict[str, Any]]:
+    titles = CHOOSE_CARD_TITLES[locale]
+    cards: list[dict[str, Any]] = []
+    for index, body in enumerate(items):
+        description = body
+        if index == len(items) - 1:
+            description = (
+                f'{body} <a href="{process_url}">{_inline_link_text(locale, "process")}</a>.'
+            )
+        cards.append(
+            item(
+                {
+                    "icon": "arrow-right-circle",
+                    "icon_image": None,
+                    "title": titles[min(index, len(titles) - 1)],
+                    "description": description,
+                    "link_text": "",
+                    "link_url": "",
+                    "highlight": "none",
+                }
+            )
+        )
+    return cards
+
+
 def _home_body(
     locale: str, urls: dict[str, str], page_title_map: dict[str, dict[str, str]]
 ) -> list[dict[str, Any]]:
@@ -3747,8 +3812,8 @@ def _home_body(
                 "sub_headline": cfg["sub"],
                 "primary_cta_text": cta["primary"],
                 "primary_cta_url": urls["contact"],
-                "secondary_cta_text": cta["secondary"],
+                "secondary_cta_text": "",
-                "secondary_cta_url": urls["services"],
+                "secondary_cta_url": "",
                 "hero_image": 1,
                 "video_url": "",
                 "stats": [
@@ -3773,7 +3838,7 @@ def _home_body(
                             "icon_image": None,
                             "title": title,
                             "description": desc,
-                            "link_text": link_text or cta["secondary"],
+                            "link_text": link_text or _inline_link_text(locale, "process"),
                             "link_url": urls[link_key],
                             "highlight": highlight,
                         }
@@ -3785,43 +3850,6 @@ def _home_body(
                 "columns": "2",
             },
         ),
-        block(
-            "saas_pricing",
-            {
-                "layout_width": "container",
-                "background_style": "light",
-                "layout": "cards",
-                "section_title": cfg["pricing_title"],
-                "section_subtitle": cfg["pricing_sub"],
-                "show_annual_toggle": False,
-                "annual_discount_text": "",
-                "tiers": [
-                    item(
-                        {
-                            "name": page_title_map[key][locale],
-                            "description": desc,
-                            "price_monthly": None,
-                            "price_annual": None,
-                            "price_suffix": "",
-                            "custom_price_text": "Op offertebasis"
-                            if locale == "nl"
-                            else "Custom quote",
-                            "features": [
-                                item({"text": text, "included": True, "tooltip": ""})
-                                for text in features
-                            ],
-                            "cta_text": cta["primary"],
-                            "cta_url": urls["contact"],
-                            "cta_style": "primary" if featured else "secondary",
-                            "is_featured": featured,
-                            "featured_label": label,
-                        }
-                    )
-                    for key, (desc, features, featured, label) in cfg["tiers"].items()
-                ],
-                "footer_text": cfg["pricing_footer"],
-            },
-        ),
         block(
             "saas_testimonials",
             {
@@ -3860,9 +3888,9 @@ def _home_body(
                     item({"question": question, "answer": answer, "category": category})
                     for question, answer, category in cfg["faqs"]
                 ],
-                "show_contact_cta": "card",
+                "show_contact_cta": "simple",
-                "contact_cta_text": cta["primary"],
+                "contact_cta_text": cta["secondary"],
-                "contact_cta_url": urls["contact"],
+                "contact_cta_url": urls["services"],
             },
         ),
         block(
@@ -3875,8 +3903,8 @@ def _home_body(
                 "subheadline": cfg["cta_sub"],
                 "primary_cta_text": cta["primary"],
                 "primary_cta_url": urls["contact"],
-                "secondary_cta_text": cta["secondary"],
+                "secondary_cta_text": "",
-                "secondary_cta_url": urls["services"],
+                "secondary_cta_url": "",
                 "background_image": 1,
                 "side_image": 1,
                 "show_no_credit_card": "with-icon",
@@ -3923,8 +3951,8 @@ def _standard_body(
                 "sub_headline": cfg["sub"],
                 "primary_cta_text": cta["primary"],
                 "primary_cta_url": urls["contact"],
-                "secondary_cta_text": cta["secondary"],
+                "secondary_cta_text": "",
-                "secondary_cta_url": urls["services"],
+                "secondary_cta_url": "",
                 "hero_image": 1 if page_key != "process" else 24,
                 "video_url": "",
                 "stats": [],
@@ -3946,12 +3974,8 @@ def _standard_body(
                             "icon_image": None,
                             "title": title,
                             "description": desc,
-                            "link_text": cta["primary"]
+                            "link_text": _inline_link_text(locale, "process"),
-                            if page_key in {"contact", "about"}
+                            "link_url": urls["process"],
-                            else cta["secondary"],
-                            "link_url": urls["contact"]
-                            if page_key in {"contact", "about"}
-                            else urls["services"],
                             "highlight": "none",
                         }
                     )
@@ -4038,9 +4062,9 @@ def _standard_body(
                     item({"question": q, "answer": a, "category": c})
                     for q, a, c in common["faq_items"]
                 ],
-                "show_contact_cta": "card",
+                "show_contact_cta": "none",
-                "contact_cta_text": cta["primary"],
+                "contact_cta_text": "",
-                "contact_cta_url": urls["contact"],
+                "contact_cta_url": "",
             },
         )
     )
@@ -4055,8 +4079,8 @@ def _standard_body(
                 "subheadline": common["cta_sub"],
                 "primary_cta_text": cta["primary"],
                 "primary_cta_url": urls["contact"],
-                "secondary_cta_text": cta["secondary"],
+                "secondary_cta_text": "",
-                "secondary_cta_url": urls["services"],
+                "secondary_cta_url": "",
                 "background_image": 1,
                 "side_image": 1,
                 "show_no_credit_card": "with-icon",
@@ -4098,8 +4122,8 @@ def _service_body(locale: str, kind: str, urls: dict[str, str]) -> list[dict[str
                 "sub_headline": f"<p>{cfg['audience']}</p>",
                 "primary_cta_text": cta["primary"],
                 "primary_cta_url": urls["contact"],
-                "secondary_cta_text": cta["secondary"],
+                "secondary_cta_text": "",
-                "secondary_cta_url": urls["services"],
+                "secondary_cta_url": "",
                 "hero_image": 23,
                 "video_url": "",
                 "stats": [
@@ -4161,8 +4185,8 @@ def _service_body(locale: str, kind: str, urls: dict[str, str]) -> list[dict[str
                             "icon_image": None,
                             "title": title,
                             "description": desc,
-                            "link_text": cta["secondary"],
+                            "link_text": _inline_link_text(locale, "process"),
-                            "link_url": urls["services"],
+                            "link_url": urls["process"],
                             "highlight": "none",
                         }
                     )
@@ -4186,8 +4210,8 @@ def _service_body(locale: str, kind: str, urls: dict[str, str]) -> list[dict[str
                             "icon_image": None,
                             "title": title,
                             "description": desc,
-                            "link_text": cta["primary"],
+                            "link_text": "",
-                            "link_url": urls["contact"],
+                            "link_url": "",
                             "highlight": "none",
                         }
                     )
@@ -4197,53 +4221,15 @@ def _service_body(locale: str, kind: str, urls: dict[str, str]) -> list[dict[str
             },
         ),
         block(
-            "saas_demo_request",
+            "saas_features",
             {
                 "layout_width": "container",
                 "background_style": "light",
-                "layout": "split",
+                "layout": "grid",
                 "section_title": common["section_choose"],
                 "section_subtitle": common["section_choose_sub"],
-                "form_fields": [
+                "features": _choose_cards(locale, cfg["choose"], urls["process"]),
-                    item(
+                "columns": "3",
-                        {
-                            "field_type": "text",
-                            "label": common["name_label"],
-                            "placeholder": common["name_placeholder"],
-                            "required": True,
-                        }
-                    ),
-                    item(
-                        {
-                            "field_type": "email",
-                            "label": common["email_label"],
-                            "placeholder": common["email_placeholder"],
-                            "required": True,
-                        }
-                    ),
-                    item(
-                        {
-                            "field_type": "company",
-                            "label": common["company_label"],
-                            "placeholder": common["company_placeholder"],
-                            "required": True,
-                        }
-                    ),
-                    item(
-                        {
-                            "field_type": "message",
-                            "label": common["message_label"],
-                            "placeholder": common["message_placeholder"],
-                            "required": False,
-                        }
-                    ),
-                ],
-                "submit_button_text": cta["primary"],
-                "form_action_url": urls["contact"],
-                "benefits_title": common["choose_title"],
-                "benefits": [item(text) for text in cfg["choose"]],
-                "side_image": 23,
-                "privacy_text": common["privacy"],
             },
         ),
         block(
@@ -4256,8 +4242,8 @@ def _service_body(locale: str, kind: str, urls: dict[str, str]) -> list[dict[str
                 "subheadline": common["cta_sub"],
                 "primary_cta_text": cta["primary"],
                 "primary_cta_url": urls["contact"],
-                "secondary_cta_text": cta["secondary"],
+                "secondary_cta_text": "",
-                "secondary_cta_url": urls["services"],
+                "secondary_cta_url": "",
                 "background_image": 1,
                 "side_image": 1,
                 "show_no_credit_card": "with-icon",